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Please follow the step to add product in magento using your code <?php Mage::app()->setCurrentStore(Mage_Core_Model_App::ADMIN_STORE_ID); $product = Mage::getModel(‘catalog/product’); //    if(!$product->getIdBySku(‘testsku61’)): try{ $product //    ->setStoreId(1) //you can set data in store scope ->setWebsiteIds(array(1)) //website ID the product is assigned to, as an array ->setAttributeSetId(9) //ID of a attribute set named ‘default’ ->setTypeId(‘simple’) //product type ->setCreatedAt(strtotime(‘now’)) //product creation time //    ->setUpdatedAt(strtotime(‘now’)) //product update time ->setSku(‘testsku00’) //SKU ->setName(‘test product’) //product name ->setWeight(4.0000) ->setStatus(1) //product status (1 – enabled, 2 – disabled) ->setTaxClassId(4) //tax class (0 – none, 1 – default, 2 – taxable, 4 – shipping) ->setVisibility(Mage_Catalog_Model_Product_Visibility::VISIBILITY_BOTH) //catalog and search visibility ->setManufacturer(20) //manufacturer id ->setColor(20) ->setNewsFromDate(’06/26/2015′) //product set as new from ->setNewsToDate(’06/30/2015′) //product set as new to ->setCountryOfManufacture(‘AF’) //country of manufacture (2-letter country code) ->setPrice(11.22) //price in form 11.22 ->setCost(22.33) //price in form 11.22 ->setSpecialPrice(00.44) //special price in form 11.22 ->setSpecialFromDate(’06/1/2014′) //special price from (MM-DD-YYYY) ->setSpecialToDate(’06/30/2014′) //special price to (MM-DD-YYYY) ->setMsrpEnabled(1) //enable MAP ->setMsrpDisplayActualPriceType(1) //display actual price (1 – on gesture, 2 – in cart, 3 – before order confirmation, 4 – use config) ->setMsrp(99.99) //Manufacturer’s Suggested Retail Price ->setMetaTitle(‘test meta title 2’) ->setMetaKeyword(‘test meta keyword 2’) ->setMetaDescription(‘test meta description 2’) ->setDescription(‘This is a long description’) ->setShortDescription(‘This is a short description’) ->setMediaGallery (array(‘images’=>array (), ‘values’=>array ())) //media gallery initialization ->addImageToMediaGallery(‘media/catalog/product/1/0/10243-1.png’, array(‘image’,’thumbnail’,’small_image’), false, false) //assigning image, thumb and small image to media gallery ->setStockData(array( ‘use_config_manage_stock’ => 0, //’Use config settings’ checkbox ‘manage_stock’=>1, //manage stock ‘min_sale_qty’=>1, //Minimum Qty Allowed in Shopping Cart ‘max_sale_qty’=>2, //Maximum Qty Allowed in Shopping Cart ‘is_in_stock’ => 1, //Stock Availability ‘qty’ => 999 //qty ) ) ->setCategoryIds(array(3, 10)); //assign product to categories $product->save(); //endif; }catch(Exception $e){ Mage::log($e->getMessage()); } We’re setting this product in ‘Default Values‘ scope. You can uncomment the code on line 5 to set product data for a specific store. For example, you could do this: ->setMetaTitle(‘test meta title for testing purpose ‘) ->setMetaKeyword(‘test meta title for testing purpose keyword ‘) ->setMetaDescription(‘test meta title for testing purpose meta description ‘) ->setStoreId(2) ->setMetaTitle(‘test meta title for testing purpose meta title’) ->setMetaKeyword(‘test meta title for testing purpose meta keyword’) ->setMetaDescription(‘test meta title for testing purpose meta description’) $product->save();